MYSA
2021-2022
Natural Wine Importer
Industry
Beverage
Nationwide
Location
2021-2022
Date
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Event Design + Production
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PR + Media Strategy
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Custom Swag + Mailers
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Social Media Strategy
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Influencer Events + Content
Services
Client Brief
Develop an experiential wine club during quarantine to highlight womxn winemakers and educate wine lovers about natural wines. Activate the partnership between MYSA, a natural wine e-commerce site, and Wonder Women of Wine, a nonprofit advocating for gender inequality in the wine industry.
2020-2021 Retainer Client
Final Deliverable
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The wine club featured different Wine Experiences for members to choose from that included virtual wine tastings, private event packages and branded swag to enhance the tasting
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A portion of the profits went to WWOW’s scholarship fund.
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A go-to-market plan was developed and executed to encourage sign-ups for the wine club including weekly IG Live events and a salon-style roundtable
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Over 40 new club members joined in the first few weeks
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Secured high impact press coverage including a live segment on The Doctors. Eater and Forbes
CLIENT NAME