INFORMA TECH
September 2023/December 2023
AI Summits
Industry
Tech
Austin &
New York
Location
September &
December 2023
Date
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PR and Media Strategy Planning + Onsite Execution
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Ancillary Event Planning + Production
Services
Client Brief
Build awareness and name recognition for the London-based Informa Tech and their global conference series focused on the future tech segments of AI, IoT and Quantum Computing.
Final Deliverable
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Partnered with AI team in 2022 to establish PR support for annual tech conferences, expanded to NY event in 2023.
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Developed editorial calendar to pitch top executives and show partners to local and national press.
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Secured 95 media outlets for NY Summit with FOX Business, and Reuters broadcasting live from Expo Floor.
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In Austin, secured onsite interviews with local FOX affiliate for national distribution and hosted 15 other journalists
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Coordinated boat cruise press outing for Shell during Austin event.
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Produced Golf Night Networking Event at Butler Pitch and Putt in Austin.
CLIENT NAME