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INFORMA

September 2023/December 2023

AI Summits

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Industry

Tech

Austin &

New York

Location

September &

December 2023

Date

Client Brief

Build awareness and name recognition for the London-based Informa Tech and their global conference series focused on the future tech segments of AI, IoT and Quantum Computing.

Final Deliverable

  • Partnered with AI team in 2022 to establish PR support for annual tech conferences, expanded to NY event in 2023.

 

  • Developed editorial calendar to pitch top executives and show partners to local and national press.

 

  • Secured 95 media outlets for  NY Summit with FOX Business, and Reuters broadcasting live from Expo Floor.

 

  • In Austin, secured onsite interviews with local FOX affiliate for national distirbution and hosted 15 other journalists

 

  • Coordinated boat cruise press outing for Shell during Austin event.

CLIENT NAME

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