IHOP
October 2021-Present
Media Relations
Industry
Food & Beverage
National
Location
October 2021 -
January 2024
Date
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PR and Media Relations
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Media + Influencer Event Management
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Exec Comms
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Brand Storytelling
Services
Client Brief
Consult with DeVries Global on a monthly basis for executive communications and brand storytelling as well as consumer media outreach and engagement.
Final Deliverable
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Developed an editorial storyboard that is refreshed every six months with scheduled brand announcements and news as well as proactive items to build press stories around.
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Media trained executive staff including but not limited to CMO, Head of Culinary, and Head of Business Development for press interviews and stage presentations.
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Collaborate as part of Integrated Agency Team that includes the ad agency, media buying agency and social media and content teams.\
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Activated three press events in two years with 100% attendance based on RSVPs.
CLIENT NAME