GATO NEGRO
June 2023
Influencer Event
Industry
Beverage
New York City
Location
June 2023
Date
-
Event Design + Production
-
Influencer Curation + Management
-
Mural + Artist Relationship
-
Branded Swag
Services
Client Brief
Celebrate LGBTQIA+ community during NYC Pride and beyond with a bright and flavorful neighborhood mural in the heart of Chelsea. Worked with influencers to amplify event.
Final Deliverable
-
Created a sidewalk activation to unveil the mural to the public on the day of the Pride March with live paintings by the muralist, branded swag and wine tasting.
-
Brand activation drove highest engagement of the year and increased traffic to Gato Negro’s Instagram channel
-
Partnered with LGBTQIA+ mural team, LISA Project NYC and renown muralist Jenna Morello, to transform a blank spirits shop's wall into a work of art. - on display throughout summer 2023.
-
Jenna was onsite during the event customizing merch for guests.
CLIENT NAME