DELL FOR STARTUPS
March 2023
SXSW Finale Competition
Industry
Tech
Austin, TX
Location
March 2023
Date
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Strategy Planning
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Event Concept + Management
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Talent Coordination + Hospitality
Services
Client Brief
Build out a unique and ownable experiential event concept for the Dell for Startups Program’s final stop of a year-long startup pitch competition during the annual South by Southwest Conference.
Final Deliverable
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Conceptualized a rockstar treatment for Dell’s competitors and a concert-going experience for attendees
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Integrated all local Austin small businesses to create event merch, on-site custom illustrations and decor for the experience
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Collaborated with Capital Factory production team on event execution and AV
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Created a sweepstakes ‘passport’ throughout the event for guests to win new Dell laptops
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Installed a Dell Small Business Marketplace for local companies and Intel sponsor to demo products and services
CLIENT NAME